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The Development Trend Of Cosmetic Packaging Materials In China
May 23, 2020

As a professional cosmetic bottle manufacturer, kochang plastic often has friends who ask us about the development trend of cosmetic packaging materials. As such, we have different opinions. Today, our cosmetic bottle technical consultant took the time to answer this topic. The specific content is as follows:


Cosmetic bottle packaging


At present, there are many kinds of daily cosmetics on the market, and many kinds of packaging materials are used: most of the cleansing products are packed in plastic tubes, the shampoo products are packed in plastic columns, the beauty and skin care products are packed in glass bottles, plastic tubes or plastic boxes, and some are packed in plastic bags. The toothpaste products are generally packed in composite tubes Shape packaging, previously used a large number of aluminum tube packaging has been eliminated, in the outside of these packages, the paper box is generally used for another packaging, and soap products are packed in paper box or plastic box.


As a kind of fashion consumer goods, cosmetics need more high-quality packaging materials to improve their value. The application of new materials has become a way for cosmetic industry to improve existing products and launch new products. P & G's "refreshing" bath brand launched last year has changed the hard plastic texture of the bottle material, and has chosen a more humanized soft and hard plastic packaging, which has increased the affinity of this product invisibly. In the same way, "Pantene", another brand of P & G, has made great efforts to improve the design and material of the outer packaging on the basis of the existing strong brand, and strives to inject new vitality into the "old" brand. This also means that the fashionable, eye-catching, energetic and interesting outer packaging design and the adoption of new bottle type will become one of the decisive means for cosmetics manufacturers in the future. In the field of skin care products, durable and exquisite outer packaging is emerging in an endless stream.


The cosmetic market has higher and higher requirements on the appearance of packaging. Plastic is widely used because of its firmness and durability. Glass gives people a noble appearance, so it is also the main material in cosmetic packaging. The dazzling glass is very suitable for packaging of perfume bottles, and plastics won the competition of cosmetic packaging materials with reasonable price and lighter quality. Protection, function and decoration "three in one" is the development direction of cosmetic packaging in the future. Like products, green and environmentally friendly packaging materials will be the main choice direction of cosmetics packaging materials in the future. The development of new materials and new processing technology, the pursuit of new shape, has been the industry's internal cosmetics packaging container development focus.


Plastic bottle will still be the "master flower"


As the "master flower" of packaging for many years, plastic bottles will still occupy an important position in the future cosmetic packaging materials. The strength of plastic, light weight and not easy to break have always been the advantages of plastic containers. Not only that, a wide range of plastic packaging design can be realized and implemented in production in a very short time, which makes plastic invincible in the competition of cosmetic packaging materials.


PET bottles and cans are mainly used in skin care products, shower gel and cosmetics. For some products, PET bottle is the most ideal packaging material. Plastic is easy to handle and can be designed into many fashionable and transparent classic products. In addition, PET bottle has a soft touch, and its surface can be decorated in many ways, which is the only packaging material. Nowadays, the application of PET plastic is more and more extensive, and its future in the field of cosmetics packaging will be more broad.

Glass bottle shows the splendor


With the steady development of traditional industries, glass will still be the main material for packaging products such as luxury, perfume and spices. The reason why the glass material is attractive is that its transparent and pure characteristics can be independent of the graphics and meet the environmental requirements. The cosmetics suitable for both men and women can be packed in glass, which is simple and bright, very suitable for the aesthetic requirements of young consumers.


In addition, glass also plays an important role in highlighting the famous brand effect of products. For example, in the selection of outer packaging bottle body, it is inclined to choose organic glass materials with good transparency, strong plasticity, the same hand feel as glass and stronger strength, coupled with gold and silver bottle caps with high quality and luster, which can give crystal series cosmetics luxurious and fashionable product connotation.


Consumers tend to pack cosmetics with luxurious and beautiful appearance, so glass is the absolute first choice. However, the market development is too fast, the development of a new glass bottle packaging cycle is relatively long, time and cost are too large, at present, the demand for spare glass bottles that can be designed into any popular style is rising sharply.


Cosmetics wear "perspective clothes"


Transparency is a major trend in cosmetic packaging today. Glass bottles and crystal bottles have long been widely used in the packaging of perfume, perfume and other luxury goods. Now, through the efforts of chemists and plastic manufacturers, plastic products have achieved the transparency that only glass used to have. The transparency of plastic resin is higher and higher, so it can be molded into bottles and cans close to the appearance of glass. These resin not only improves the transparency, but also increases the wear resistance. The new plastic bottle can also be dyed into various colors, even after UV resistant treatment, the sense of transparency is not reduced. The heavy PET plastic bottle launched by Heinz plastics company adopts pet injection molding technology, which is the first plastic bottle with a wall thickness of 3mm in the industry. The thick wall plastic bottle is extremely popular and keeps a long-term growth rate. Abbiati & Fabbri SRL. Introduced the bell series cosmetic box at the exhibition, with transparent window on the box cover. These make-up boxes adopt coextrusion processing technology, and are processed together with the transparent window on the front, saving cost and production time. This kind of transparent window can not only attract consumers' attention, but also display their products well.


Multilayer plastic composite technology will become the mainstream


Using multi-layer plastic composite technology, can make multi-layer different kinds of plastic composite together, one-time plastic, can choose any color and design any shape. With the multi-layer plastic forming technology, on the one hand, the plastic packaging can completely isolate the light and air, and avoid the oxidation of skin care products. On the other hand, by mixing different kinds of materials, it can bring people wonderful visual effect and unique hand feeling in appearance, and improve the flexibility of the hose.


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